It’s available for Windows, Mac and Linux. Use Combin Scheduler to auto-publish posts and stories while you're asleep or away.įollow the steps below to schedule posts to your Instagram account. Combin Scheduler, unlike many other content planning tools, actually posts content for you, not sends you reminders to post it manually. Planning Instagram posts ahead saves time, keeps your content in the limelight, and increases your productivity. While testing, pay attention to the engagement to impressions ratio. To achieve better results, test all of these strategies and find out which one works best for you. For instance, if your most-active audience lives in the UK, and you want to attract customers from New Zealand, publish content in the NZ timezone. This strategy is flexible and depends on your goals. Then, based on these insights, publish posts closer to the timezone of your profitable area. Figure out who visits your website, buys your products/services more often, and where they are from. To discover this audience, you can use Google Analytics. Analyze what time is preferable for your most valuable audience. Track the hours when the majority of your audience is active, and publish content at the time. Utilizing this approach, make sure you pick the 'active hours' of your timezone. This strategy will work if some of your followers live in the same timezone as you do. These posts, obviously, will appear at different hours in the feeds of those followers living in different countries and continents. For instance, three times a day – in the morning, mid-day, and evening in your timezone. If you have a large following and the audiences live in different timezones, you can try these three approaches we suggest below. ![]() When to Post on Instagram If You Have a Global & Diverse Audience? If you start posting less often, your engagement rate is at risk of falling. Once you’ve set your content scheduling rhythm, try to maintain this. □ Suggested read: Create an Instagram Content Plan for Your Business What you need to focus on is the quality and diversity of the content. Others publish three times a week and nail it with their content. Some businesses post up to three times a day, but the followership and engagement are low. Speaking of the post frequency, it’s all up to you. □ Suggested read: Instagram Officially Reveals How Its Algorithm Works The Instagram algorithm will prioritise your content if it detects more people interact with it so the right posting time is important to get discovered not only by your audiences but to increase your chances of being found by similar personas. Then, if your followers engage with your post, it has all chances to get discovered on the Explore Page and attract a new audience. If you know the time when your audience is active, you can assume when a lookalike audience that doesn’t yet follow you is active as well. Why Is the Right Post Timing Significant? This influences the whole algorithm for showing your content to followers. To learn the time when your audience is active, go to Instagram Insights, Audience, and find the tab Followers that contains information about the hours and days when your audience is active.īeing aware of the time when your audience is online is vital, even though Instagram doesn’t rank publications chronologically. The larger your audience is, the more complicated this is to post to cover everyone's active hours. The right time when your audience is online depends on your target personas' age, occupation, hobbies, and so on. □ Suggested read: Best Time to Post on Instagram in 2022 How Else to Find Out the Best Time to Post on Instagram If you’re only posting a few times a week, focus on Wednesdays and avoid the weekends. Remember that while these are the best times to post for each day, not every day gets the same level of engagement. Try posting at these times (EST) throughout the week: If you’re only posting during your local hours, you’re losing part of your international audience. If your business is global or you're an influencer with followers outside of your region, this is crucial to plan a 24-hour Instagram posting strategy. What's the Best Time to Post on Instagram for Global Brands & Influencers? ![]() If that's your case and you know that the lion's share of your followers are from regions whose active hours don't match those when you're online, take a look at our advice. It's common that if an influencer or brand is, say, from the US, it's likely that part of their European audience doesn't see each and every post they publish. ![]() If your Instagram audience is from different parts of the world, it might be difficult to post content right at the hours when all your followers are active.
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